I recently watched “The Greatest Movie Ever Sold” by Morgan Spurlock. Mr. Spurlock explores product placement in the movie and in fact, uses product placement to fund his movie. At one point during the movie, Mr. Spurlock is interviewing an expert about product placement and branding. The gentleman says the phrase “credibility through visibility”. I know he is talking about how companies sell products, but I thought, what a great way to sum up my feeling’s about leadership. I absolutely believe a leader is able to gain and maintain credibility by being highly visible and accessible. I practice this throughout the shcool year. I coach, am in a school play, attend games, support fundraisers, whatever I can do to show students and their parents that our values are alligned.
This got me to thinking, what’s my brand? What am I known for? I would like to think accessible, visible, responsible. I really like the phrase “credibility through visibility” and intend to continue practicing it.
Good question(s), and so, then, I wonder, what role could/should your digital portfolio play in developing your brand and in furthering your goal of “credibility through visibility?”
A compelling question. And a useful exercise for us all! Certainly a useful exercise for us in “Leadership Presence.”